2023
In collaboration with: Meng Shui & New Practice Studio
In collaboration with: Meng Shui & New Practice Studio
Chinese shoe retailer Dream Pairs sought to rebrand as they prepared to enter the US market. With brick-and-mortar stores across New York and New Jersey, Dream Pairs aims to be a one-stop-shop where customers can discover their new favorite everyday shoes—offering both great quality and affordability. This rebrand encompassed brand strategy and visual identity design for both retail and e-commerce platforms.
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