2023
In collaboration with: Meng Shui & New Practice Studio
In collaboration with: Meng Shui & New Practice Studio
Chinese shoe retailer Dream Pairs sought to rebrand as they prepared to enter the US market. With brick-and-mortar stores across New York and New Jersey, Dream Pairs aims to be a one-stop-shop where customers can discover their new favorite everyday shoes—offering both great quality and affordability. This rebrand encompassed brand strategy and visual identity design for both retail and e-commerce platforms.
![](https://freight.cargo.site/t/original/i/e2b75ba970807b419d57e918dbcb9f66e0d2ce89539a79280b9227297d95f912/Thumbnaildp-copy.gif)
![](https://freight.cargo.site/t/original/i/1b172faedb6a011648100b47268d979eb4218fece3c6775cce4ebde99675d583/056676129237143.6166d769d75fd.png)
![](https://freight.cargo.site/t/original/i/57d90eaa371c8a74743972363b168db6ead295d8845f4fdf27326296fc0be911/DP-Brand-Book_Page_32.png)