Adobe for Small Businesses

Brand campaign
2022

Collaboration with: Reema Mehta, Madhavi Menon, Prachi Mevada, Ana Rice

Adobe challenged us to develop a fresh, breakthrough brand campaign that puts Adobe on the map as the must-have brand for small business success. After thorough research, surveys and interviews, we found our target audience: the great resignator. People who quit their job to pursue their dreams and start their own business. The campaign “Make it with Adobe” champions the brave and empowers those who have taken the leap, knowing Adobe will always be by their side. It is a social-first campaign that highlights the stories of small business owners and connects them with others in the industry so they can grow their business.